Grom: Il gelato come una volta

Summer in Paris. What’s better than ice-cream to cool you down?

Paris has been blessed with many ice-cream shops to please both locals and tourists alike but the Italian chain Grom, which opened its doors in 2008 has positioned itself as a competitor to the top ice-cream shops in town notably Amorino and Berthillon. On Rue de Seine, it satisfies all cravings.

Created by Guido Martinetti and Federico Grom in Torino in 2003, Italy, its success was immediate. While Martinetti tests the flavors in his laboratory, Grom takes care of finances. They’ve opened many stores already in all of Italy and have now landed international stores in New York, Tokyo and now Paris. Their goal? To create the best ice-cream in the world.

All the ice-cream are concocted in Torino and expedited in liquid form to respect the quality of the ingredient.

Grom uses the best natural ingredients including growing organic fruits for their sorbets and graniti (examples include grinding up vivid-green Sicilian pistachios for pistachio gelato, and melding the exquisite hazelnuts from Piedmont with Venezuelan chocolate for their ultimate, silky-smooth version of Gianduja). They also use ingredients from elsewhere (Sfusato lemons, Pizzuta almonds, Syrian pistachios, Venezuelan chocolate, Salt from the Himalayas) to make their world class gelato.

On the left: Fiordilatte (fresh milk and cream) and Caramello al Sale (Himalayan Salted Butter Caramel)

On the right: Lampone (Raspberry), Pistacchio (Pistacchio) and Nocciola (Nuts)

Note: Their chantilly cream is out of this world. Not your average run-in-the-mill chantilly, this is much thicker, creamier almost like an ice-cream itself and feels natural.

«Il gelato come una volta» («ice-cream as it was») is labelled at the front of the store. What makes Grom different from other ice-cream shops is the taste. Less sugar, more cream and perfumes that respect flavors such as the vanilla bean, the dark chocolate from Venezuela and Bolivia, Sicilian mandarines, lemon from the Amalfi coast, etc… Every month, Grom has a “perfume of the month”where the shop proposes original flavors, dependent on the mood and timing of the harvest.

Outside, only 5 high tables are available to the lines of customers. With 2 employees each with their own spatula, you pick your ice-cream. For 3,50 € the pot or cone (2 perfumes), Grom remains to be one of the least expensive spots for ice-cream.

New York Magazine describes Grom’s gelato as having “…the purest, the cleanest, freshest flavours, with a dense rich texture.” I couldn’t agree more.

Deliziosa!

Grom

81 Rue de Seine, 75006

Tel: 01 40 46 92 60

Metro: Saint-Germain-des-Prés

Closed: Sunday
Website: http://www.grom.it/ita/
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